Welcome to ReAction Casting


Casting Director

James J. Levine, Casting Director

JAMES LEVINE is the owner and CEO of Action Content and ReAction Casting.

After 20 years of experience as a successful actor, Levine began a career in casting.

As a Casting Director for over 25 years, he has cast commercials and theatrical projects for notable clients such as Netflix, Apple, Microsoft, Chase, Capital One, Sears, Disney, The Voice, and Comedy Central, to name a few.

Levine built his business by finding innovative solutions to the most difficult casting challenges and has become a leader in the industry. He embraces the challenges of problem solving and the collaborative creative process that is essential to every project. He is currently utilizing cutting-edge and groundbreaking casting technology which is ultimately beneficial in improving the quality of casting as well as lowering the bottom line.

James’ mission is to bring your concept to life using the highest caliber of talent possible. With a passionate, hands-on style, James approaches each casting project as a unique challenge, bringing the creative vision, versatility and flexibility his many years of experience provide.

An alumni of Emerson College in Boston, he studied theatre in Europe, graduating with degrees in Communications and Theatre. In Los Angeles, he studied and performed Improv Comedy with The Second City. Utilizing his experience both in front of and behind the camera, Levine has taught classes in Los Angeles and internationally with Stella Adler Academy and TVI Studios. He is a member of the Commercial Casting Director Association (CCDA).



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